Presentations and Publications

In the July 2004 issue of SFO Magazine, Richard Friesen describes the basics of brain neurology and how different brain functions are called into play in making trading decisions. Armed with this information, traders can "train the brain" to improve the profitability of trading decisions.
Don't let your amygdala hijack your trading strategy. Download "Train Your Brain" (1.67 MB PDF file HERE).This article is provided by permission of SFO Magazine July 2004. © 2004 Wasendorf & Associates, Inc. 3812 Cedar Heights Drive, Cedar Falls, IA 50613.

Introduction by: Russell R. Wasendorf, Sr.; Edited by: Laura Sether.
Chapter 22 - "Train Your Brain: How to Trade Using Instinct and Reason," by Richard W. Friesen; W&A Publishing, 2007.

With information distribution, trade execution, trading fees and computerized strategies available to more and more traders and investors, how can savvy participants manage to stay profitable as the playing field is leveled? In this article published in SFO magazine, these questions are addressed along with the principles that apply to all asset classes. This article is provided by permission of SFO Magazine July 2004. © 2004 Wasendorf & Associates, Inc. 3812 Cedar Heights Drive, Cedar Falls, IA 50613. Download "New Class of Traders: Apply "CORCO" to Single Stock Futures" ( 357 K PDF file) HERE.

This article published in SFO magazine discusses "barrier busting," "responsibility" and "Joy" for traders. Each has a brain exercise that can make immediate changes in a traders approach to the markets. This article is provided by permission of SFO Magazine July 2005. © 2005 Wasendorf & Associates, Inc. 3812 Cedar Heights Drive, Cedar Falls, IA 50613. Download the (137 K PDF) file HERE.